Eon Jewelry Style Refresh

Samuels Jewelers needed to refresh the logo for their Eon Diamond Jewelry product line, a leader in CVD diamonds committed to providing elegance, luxury, and style to their customers.

My responsibilities with this style refresh included selecting new colors and typography for the logo as well as creating new vertical and horizontal lock-ups for use in both print and web as well as in display cases. Once the designs were approved I created a new style sheet for Samuels Jewelers to use.

The client wanted the graphic element of the logo to reflect the brilliance of the diamonds they sell and were very pleased with the end result of this logo.