Samuels Jewelers Sign Kit

Samuels Jewelers needed a fall sign kit that would appear in all of their store locations and promote sales of diamond rings, earrings, necklaces and Seiko watches. The sign kit needed to evoke fall as well as savings with minimal elements so as not to distract from the jewelry images.

My responsibilities with this sign kit included creating a look and feel, designing counter signs, tent cards for display cases, in-store danglers and banners for various jewelry brands and savings. Once the designs were approved I created print-ready files for Samuels Jewelers which were printed and drop-shipped to their stores around the country.

The signs created drew passing shoppers’ interest to store locations nationwide and helped Samuels Jewelry to have a successful quarter.